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Through repeated ground interactions, five core needs became clear.
1. Verified Identity
Workers want customers to trust them before the first visit. Verification is not just a safety featureāit is a confidence multiplier.
When a worker is verified:
- Customers book faster
- Price negotiations reduce
- Repeat business increases
- Professional image enhancement
Verification converts informal labor into credible service providers.
2. Consistent Demand Flow
Daily uncertainty is one of the biggest stress factors in the informal workforce.
Workers don’t just want more jobsāthey want predictable work pipelines.
Consistency enables:
- income planning
- Family stability
- Skill investment
- Reduced dependence on middlemen
3. Fair Price Discovery
In many informal markets, pricing is highly inconsistent. Workers often underquote out of fear of losing the job, while customers worry about being overcharged.
A structured platform can create:
- Transparent pricing bands
- Market-aligned rates
- Reduce bargaining friction
- Higher trust on both sides
4. Professional Recognition
One of the most underestimated needs is respect.
When workers are treated as professionalsānot just āhelpersāātheir mindset shifts dramatically. They invest more in quality, punctuality, and customer experience.
Digital profiles, ratings, and repeat bookings help build this professional identity.
5. Growth Pathways
Most informal workers operate in survival mode. Few systems help them grow.
What they need:
- skill upgrades
- Better-paying opportunities
- Customer feedback loops
- Reputation compounding
- Digital literacy support
Without growth pathways, the workforce remains trapped in low-margin cycles.
